|What Your Patients Really Want:
I love presenting on this subject, and I recently did while in Scotland at the Edinburgh Lectures. We think we know our patients so well and we are taught that we must work within their mindsets to be successful, say what they want to hear and are willing to accept…what? I say the opposite: you must tell your patients what they need to be healthy and allow them to make the choice. You have to tell the truth, no matter what, every time.
Isn’t that great….and simple, profound and completely honest
We think our patients want ‘pain relief’ that is convenient, cheap and directed by when the patient wants. Rather we know that people want to be healthy, be free of issues, find the cause of their health issues, want to raise healthy children and have a high quality of life. Are you surprised? You shouldn’t be…people want what we do, they just don’t know that we do this and are looking at every other industry for these answers.
So what does that mean for you? It means that you are the naturally right fit as the provider for your patients. It means that you have a duty to step up and deliver the goods. It means that you must be a master communicator so that people ‘get’ what you are sharing with them, that health comes from within, that they have massive potential for health and life and function. Isn’t that SO much better than pain relief…isn’t this why you really became a chiropractor?
So when did you lose that focus, that passion, that drive? And what do you need to do to get it back? Simple…you need to dive back into your why, you need to work to be the best, you need to work to be an amazing doctor and communicator and you need to work to be successful. I think work work work is a great way to go…don’t you agree?
And, if I can be of any assistance while you go through this journey please reach out, let me know!
Dr. Kristina, Chiropractic Coach
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